Our main mission is to be able to introduce our selected products, and we are fully aware when importing items from Japan the price tends to be higher, therefore we went into the discussion room and decided to work via referral and with professionals only, so to be price competitive we decided to opt-out having a physical showroom and large amount of stock, the current London rents alongside the Business rates and the recent exchange rate downfall, thus has been able to reduce our cost in such way that our customers can take the benefit in the final price.